Choose a lawful basis
Your organization decides why it contacts people and which legal ground applies. Where consent is required, it must be a real, informed choice.
Data protection
EU hosting. Clearer choices for your audience.
Your smartest.email workspace is hosted in the European Union. We provide tools for consented signups and unsubscribes, while each sending organization decides how to collect and use its audience data.
Read the privacy overviewHosting location
The workspace is hosted in the EU.
This describes where your workspace is hosted. Delivering a campaign involves sending infrastructure and recipients' mail providers, which may be in other countries. EU hosting alone does not establish GDPR compliance or mean every data flow stays in the EU.
The rules behind responsible email
What the GDPR means for campaigns
An identifiable subscriber's email address is personal data. Organizations using that data need an appropriate legal basis, a clear explanation of how it is used, and a way to honor applicable data rights. Direct marketing email must also follow the electronic marketing rules that apply in the recipient's jurisdiction.
Respect subscriber choices
Tell people how their data is used. Honor unsubscribes and direct marketing objections, and respond to requests about their personal data.
Understand data flows
Account for where data goes when messages are sent and received. A hosting location is one part of that picture.
Current product tools include signup forms with an explicit marketing consent choice, contact subscription status, and unsubscribe handling. These tools support your process; your legal basis, notices, and response to rights requests remain your responsibility.
Official EU guidance
Read the source guidance.
When the GDPR appliesThe European Commission explains personal data, data processing, and electronic marketing rules.Lawful grounds for processingUnderstand the legal grounds an organization may rely on when handling personal data.People's data protection rightsRead about access, correction, erasure, objection, and other GDPR rights.Email marketing: ePrivacy Article 13Article 13 addresses unsolicited electronic communications for direct marketing.
Our privacy overview is a review draft. It explains current product data handling and identifies details that must be finalized before an external launch.