Measure & learn

Give the next campaign a better starting point.

Understand send outcomes and engagement without losing sight of the people behind the numbers.

Get started Take a closer look.

Illustration of a campaign report showing sending, open, click, and recipient activity

Inside the workspace

See the story after the send.

Bring recorded campaign activity into focus, then use what you learn to plan the next message.

smartest.email campaign reporting workspace with demonstration activity — Product screenshots use demonstration data.

What you can do

Keep your work moving with analytics.

Campaign reporting brings delivery activity and engagement into one view. See recorded sends, opens, clicks, and recipient outcomes, then use those signals to improve the next message.

Campaign overview

Review core send and engagement counts after a campaign goes out.

Open and click activity

Understand which messages are opened and which tracked links are followed.

Recipient outcomes

Inspect send status when a delivery needs attention.

A clearer next step

Use the report to decide what to change in your next campaign.

The workflow

Simple steps, more room to think.

Email activity signals forming a chart and a loop back to the next campaign

01
Send a campaign
Start with a completed regular campaign and selected audience.
02
Follow activity
See recorded send, open, and click events in the workspace.
03
Make an adjustment
Use what you learned to improve the next subject, content, or audience.

Keep exploring