People & relevance

Make room for the people behind every address.

Organize your contacts and choose the audience that fits your message.

Get started Take a closer look.

An illustrated audience flow connecting contacts to a campaign

Inside the workspace

Meet your audience, beyond the email address.

See contact details and subscription preferences together, with tools to organize the people you want to reach.

smartest.email contact workspace with example subscribers — Product screenshots use demonstration data.

What you can do

Keep your work moving with audience.

A useful audience workspace helps you see more than a list of email addresses. Import contacts, use tags, and build segments to make each campaign more relevant.

One contact workspace

Add or import contacts and keep their core details together.

Organize with tags

Mark shared interests or sources so contacts stay easy to find.

Choose with segments

Use saved conditions to select recipients for a regular campaign.

Respect preferences

Unsubscribed contacts are excluded from future campaign sends.

The workflow

Simple steps, more room to think.

Groups of contacts organized by tags and brought into one audience

01
Bring people in
Add contacts directly or import an existing list.
02
Keep them organized
Apply tags and create segments around the details that matter.
03
Choose recipients
Select the audience for a campaign and review it before sending.

Keep exploring